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Organizations like Adult Friend Finder should gain the necessary endpoint and network visibility needed to protect their customers’ personal data and “hook up” with a company like Ziften.
Either way, the database dump itself is 570 megabytes, and assuming the data was exfiltrated in a few large transactions, it would have been very noticeable on a network level.
However, much the same way metadata collection provides insight to the NSA, this type of information provides attackers with plenty of leverage that can be used against the public.
Spear phishing becomes a lot easier when attackers not only have an email address, but also location, language, and race.
In this case, the administrator would have had two opportunities to notice the abnormality: 1) At the database level, as the data was extracted.
2) At the webserver level, where an abnormal amount of traffic would be sent to a specific address.
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