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A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
There is, however, great variation along gender lines.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.
In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.
Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.