New adult dating site pof free online dating
Others, however, predict that revenue is expected to grow 25% by 2020. According to the Pew Research Center, between 20, online dating usage has tripled among those between the ages of 18 and 24.Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours.
New sites may have difficulty garnering more users, and, according to Ok Cupid’s chief product officer Jimena Almendares, “If you visit a product and there aren’t that many people to see, the likelihood of you coming back is going to decrease rapidly.
At its simplest, dating apps generally fall into two categories.
On one hand, there are websites and apps like and Ok Cupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing.
There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant gratification over a genuine or more serious collection. In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking “for ‘fun’, among other things.
According to Market Watch, online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals (after meeting through friends).
In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.