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This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid."We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.But at 34, she found herself newly divorced and facing a dating scene that she felt focused more on her looks than the one she'd remembered."I feel like the entire culture has changed so much," she says. Everyone is just judging based on appearance."That said, the idea that apps are to blame for people's obsession with their prospective partners' looks isn't completely fair.The reactions themselves are meant to be tongue-in-cheek ways to let a person know they're behaving like a jerk.The League, an "elite" dating app with a screening process that includes a review of your Linked In profile, recently rolled out Monochrome View, which makes the first photo on profiles black-and-white by default.So we spend a huge amount of time deliberating how we can make Ok Cupid better at highlighting your passions, your beliefs, and your interests.".Bumble publicly shamed a man who was sending lewd messages to women on the company's blog last summer.
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"There's a very limited representation of bodies when it comes to media in general, especially when it comes to women" she says.
"In terms of finding love, you think about romantic comedies and advertisements depicting romance, and it's almost always about a thin woman.
Their CEO, who started the app after suing Tinder over sexual harassment she experienced as a cofounder there, has always been an outspoken advocate against sexual harassment and abuse.
Tinder itself recently launched reactions in conjunction with updated messaging standards, reporting options, and new community guidelines.